Erasmus Universiteit Rotterdam
Marketing Management
Why Marketing Management?
We provide you with all the tools necessary to understand and manage the marketing process. We combine the best of theory and practice to prepare you for the challenges of a fast-paced market environment.
The marketers of today are the managers and CEO?s of the future! Marketing is a dynamic process that is an important driver of the performance of organisations in many different areas. An in-depth study of all the facets of the marketing process helps you to understand the strategies and tactics that results in the success or failure of organisations.
Large multinationals like P&G and Philips are convinced that people who understand marketing, are better able to develop a successful vision and strategy for their businesses. The goal of the MScBA Marketing Management is to teach students how to evaluate marketplace potential and risk. This is done from the perspective of the firm?s unique ability to develop and deliver goods and services that are of meaningful value for customers.
Our professors have learned that there is no single best method to teach marketing. As a consequence, we use a dynamic mix of lectures, case studies, and hands-on learning in our courses. Learning simulations and case discussions are used to create a realistic setting. Students have opportunities to collaborate with professors and practitioners outside the classroom, trying out new ideas with the support of experienced mentors.
- Our international team of professors has a very strong reputation for teaching and research: in terms of scientific publications, marketing in Rotterdam consistently ranks in the European Top 5
- Marketing is based on customer insights: we offer you the basic of consumer behavior and teach you how to integrate these insights into a solid strategy
- We offer specialisations in marketing communication and marketing strategy, but give you the freedom to design your own education
- Our programme puts YOUR needs first, and is flexible with respect to your choice of your graduation topic, and your coursework
- Implements cases and research from across the globe and allows you to share experiences with students from all over the world
This course reviews scientific knowledge that is relevant to the development of consumer insights. You are introduced to the psychology of perceptions and preferences, and learn how society, culture and personality influence consumer behaviour.
In this course you study the main marketing research approaches for understanding consumers. You learn how to measure and analyze consumer preferences, attitudes and choices, and to understand how marketing variables affect consumer behaviour. There is a strong emphasis on the application and practical value of research methods.
The ultimate goal of marketing strategy is to achieve and maintain a viable strategic fit between the organization and its changing environment. Three courses provide you with the relevant knowledge. Marketing strategy encompasses the formulation and implementation of goals, target markets, positioning, and product launch. In this course you develop an in-depth understanding of the frameworks and concepts that form the foundation for marketing strategy. You also develop skills needed to apply this knowledge to strategic choices in actual markets.
The simulation allows you to use your marketing strategy knowledge to create and implement market focused strategies in an up-to-date virtual environment. Students work in teams that are in direct competition in different markets.
This course presents the main marketing research approaches for supporting strategic marketing decisions. These include techniques that let you predict effects of pricing and other tactics, and statistical tools for market segmentation and product positioning.
Admission with Dutch Diploma
You are eligible if you hold an:
- RSM Erasmus University Bachelor of Science in Business Administration
- Bachelor degree in Business Administration or Business Economics from another Dutch university
You are required to submit the results of a GMAT (very few students have scores below 600, < 570 not much change to be admitted) a TOEFL score with a minimum of 575 (paper-based) / 233 (computer-based) / 90-91 (internet-based) or IELTS score with a minimum 6.5. The institutional code for GMAT is QK8-CX-52. The institutional code for TOEFL is 7199.
You are exempt from an English test if your university education has been in English for at least 3 years.
Wiith a Dutch university (bachelor or master) degree other than in Business Administration or Business Economics, you may apply for the 2-year MSc General Management.
With a Dutch HBO degree, you may apply for a pre-master programme.
RSM Erasmus University bachelor graduates go to SIN.
All other MSc applicants are subject to a check by the Examination Board and need to send an application package containing the following documents:
- Application Form
- Copy of your passport
- Certified copy of your secondary education diploma and grades
- Certified copy of your university or HBO (higher professional) or vocational training education diploma and grades
- Any other certificate or diploma relevant to your application
- GMAT results (if applicable)
- TOEFL or IELTS results (if applicable)
- Curriculum Vitae
- Two letters of recommendation
- Motivation letter
To:
RSM Erasmus University
MSc Admissions Office
Room T05-12
P.O. Box 1738
3000 DR Rotterdam
The Netherlands
Admission with Non-Dutch Diploma
You are eligible if you hold a:
- Non-Dutch university Bachelor degree in Business Administration or Business Economics that equals the Dutch university Bachelor of Science degree
You are required to submit the results of a GMAT (very few students have scores below 600, < 570 not much change to be admitted) and a TOEFL score with a minimum of 575 (paper-based) / 233 (computer-based) / 90-91 (internet-based) or IELTS score with a minimum 6.5. The institutional code for GMAT is QK8-CX-52. The institutional code for TOEFL is 7199.
You are exempt from an English test if your university education has been in English for at least 3 years in an English native speaking country.
If you obtained a university (Bachelor or Master) degree other than in Business Administration or Business Economics, you may apply for the 2-year MSc General Management.
If you obtained a Bachelor degree at a different level than the Dutch university Bachelor of Science degree, you may apply for the Bachelor programme in International Business Administration.
All students with a non-Dutch, Bachelor or Master diploma, need to send an application package containing the following documents:
- Application Form
- Copy of your passport
- Certified copy of your secondary education diploma and grades
- Certified copy of your university or higher professional or vocational training diploma and grades
- Official GMAT score (institutional code for GMAT QK8-CX-52)
- Official TOEFL or IELTS score if applicable (institutional code for TOEFL 7199)
- Any other certificates relevant to your application
- Two letters of recommendation
- Curriculum Vitae
- Motivation letter
To:
RSM Erasmus University
MSc Admissions Office
Room T05-12
P.O. Box 1738
3000 DR Rotterdam
The Netherlands
Career Prospects
Our graduates work in a broad spectrum of positions, ranging from brand management to consulting and from market research to advertising strategy. They are employed in such diverse fields as fast-moving consumer goods, e-commerce, finacial service providers and the automotove industry.
Your Master in Marketing opens up a world of international possibilities.
It is up to you to unlock your potential!
Marketing is a key functional area in all types of organisations. It is closely related to pur-chasing, R&D, manufacturing, logistics and sales. Graduates of the MScBA Marketing
Management can look forward to a wide range of excellent career opportunities inside and outside of organisations? marketing divisions.
Examples of starting positions include:
- Product / Brand manager
- Market researcher
- Management/marketing trainee
- Account manager
- Media planner
- Category manager
- Advertising strategist
From these positions graduates often grow into more senior level positions. In general the MScBA Marketing Management is an excellent preparation for a management career, because the marketing field is important to top management?s decisions. Marketing functions are excellent jumping boards for positions in higher levels, and even at the CEO-level. As organisations become more and more market-driven, there is a growing need for leaders with a deep understanding of marketing issues.
- Inge Baars graduated in 2002 and is now a consultant in PR and crisis communication at EURO RSCG Bikker. She has consulted on the PR of large clients like Mittal Steel (the world?s largest steel company, with its headquarters in Rotterdam) and organised marketing and PR events for several companies clients.
- Kim Hermus graduated in 2003 and now works at the headquarters of P&G in Geneva. As assistant brand manager Western Europe, she is responsible for the European sales of leading brands like Dreft.
- After his graduation in 2001, Klaas Weima founded his own interactive marketing agency, named Energize. He now employs twelve people, and develops online marketing tools for clients like Unilever, ABN AMRO, and GlaxoSmithKline.
- Pinar Oz received her MSc in Marketing in 2006, and now works as a project manager for SKIM, a large and internationally operating market research company. She executes and plans research projects for several clients.
Master opleidingen
Bachelor opleidingen
Kerngegevens
May 2013 | |||||||||
| Erasmus Universiteit Rotterdam | Open dag | Voorlichtingsavond masteropleidingen instituut Beleid & Management Gezondheidszorg | 2013-05-23 19:00:00 | 2013-05-23 21:30:00 | Meer info | Burgemeester Oudlaan 50 3062 PA Rotterdam | |||
| Erasmus Universiteit Rotterdam | Open dag | Voorlichtingsbijeenkomst deeltijdopleiding bachelor Filosofie | 2013-05-25 19:00:00 | 2013-05-25 21:00:00 | Meer info | Burgemeester Oudlaan 50 3062 PA Rotterdam | |||
June 2013 | |||||||||
| Erasmus Universiteit Rotterdam | Open dag | Voorlichtingsbijeenkomst bacheloropleiding Filosofie van een Wetenschapsgebied | 2013-06-04 16:00:00 | 2013-06-04 17:30:00 | Meer info | Burgemeester Oudlaan 50 3062 PA Rotterdam | |||
| Erasmus Universiteit Rotterdam | Open dag | Informatieavond Faculteit der Sociale Wetenschappen voor Sociologie en Bestuurskunde | 2013-06-06 18:00:00 | 2013-06-06 21:30:00 | Meer info | Burgemeester Oudlaan 50 3062 PA Rotterdam | |||
| Erasmus Universiteit Rotterdam | Open dag | Bachelor Open Dag Zomer | 2013-06-20 09:30:00 | 2013-06-20 14:00:00 | Meer info | Burgemeester Oudlaan 50 3062 PA Rotterdam | |||