Quantitative Marketing

Mission

Audience

This master?s programme is open to students who have acquired a university bachelor?s or master?s degree in a relevant subject at a Dutch or foreign university or fulfil the entry requirements below. Given the quantitative nature of this master programme, relevant in this context means Econometrics, Mathematics, Physics and so forth. Dutch students can take a tailor-made transition programme. Foreign students should get in touch early to see what they can do at their own universities to get to the right knowledge and skills.

Entry requirements

The basic entry requirements are an university bachelor?s degree (or equivalent) in a relevant subject, and fluency in spoken and written English. In addition, your mathematical level and other quantitative skills should be up to the standard of a 3rd year econometrics student to the extent that is required to successfully complete the master?s programme in Quantitative Marketing. In particular this concerns econometrics, statistics and matrix algebra (at the level of a mathematician/econometrician).

Job opportunities

Students having finished the master?s programme in Quantitative Marketing of the Econometric Institute have excellent job perspectives. More and more decisions in marketing require quantitative support. The increase in the availability of data in marketing practice has enabled us to provide this quantitative support. Therefore, there is a need for students with a strong quantitative background in marketing. The Econometric Institute provides students with the necessary skills to be successful in business. In the short term students become marketing researcher or database-analyst at companies such as ROBECO, FBTO, Claritas, and Unilever. In the longer term many of these students end up as marketing research managers in the same type of companies. Some excellent students choose to pursue a PhD degree and become successful researchers in academia.