Marketing Research

This Master trains you to provide implementation needed by marketing management in complex environments, by the collection and analysis of data and dissemination of the results.

What is the effect of price promotions on company sales? How do we measure the effect of price changes on the brand choice of an individual consumer? The MSc programme in Marketing Research teaches you how sound research can lead to more effective marketing decisions. More specifically, you are trained to collect, analyse and disseminate quantitative information in a systematic and objective way. By doing so, you will be able to provide invaluable input to marketing managers, who often operate in a complex and demanding environment in which they make their decisions. The MSc Marketing Research is aimed at students with an interest in the collection and quantitative analysis of marketing data. By reporting the results and drawing conclusions, marketing researchers are able to support marketing decisions on pricing, advertising, segmentation and other marketing issues. During the course of the programme, you will learn how to use state-of-the-art research methodology to become a highly trained marketing analyst.

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